Embracing Your Zone of Genius

Brand Strategy, Business Mindset | 0 comments

Identifying your zone of genius can be tricky, until you finally have realized what it is and then it seems like the most obvious thing in the world.

So rather than spending an ungodly amount of time on a couple of sentences to try and explain what I mean, I’ll ask you a question. When you chose your line of work did you base it on a skill you learned or something you’re naturally good, even great, at?


The best brands are based on delivering a service that you are passionate about and are naturally good at, but sometimes it's hard to recognize what that is. Before you design your logo or even work on your brand strategy take some time to reflect on what your client's love about working with you to get clarity around your brand purpose and inherent zone of genius. #zoneofgenius #brandpurpose #brandstrategy


Still Confused?

What if I asked it like this instead: did you think to yourself, “I’ve been doing [fill in the blank] work and am pretty good at it and enjoy it, so I’ll do that, but for my own business.”

Or, did you approach the idea of your business more like this: “I’ve been doing [fill in the blank] work which utilizes this skill I have, but what I’m really excited about and naturally drawn to is [fill in the blank].”

It can be the easiest and hardest thing to figure out what your zone of genius truly is. We’re complicated people with lots of things that we’re good at, and we typically enjoy doing most of those things we’re good at too.

Maybe you feel like you have to choose one. And you’re terrified it might not be the ‘right’ one and you’ll struggle through the growing pains only to realize a couple of years down the road that whoops, you got it wrong and want to start over.

Know what I mean?

Well I’ve got something to tell you. Not only are you not alone, but you’re overthinking this—and I doubt you’ll really be starting over from scratch. Your zone of genius (aka your ZOG) is easier to recognize than you may think, the only problem is shutting off all the extra noise.

It’s probably something you’ve been doing since you were a child. You’ve probably been told over and over again in various ways throughout your life that you’re really good at xyz. You may continue to find ways to bring it into your work with clients. Or it may be your favorite task within the backend of your own business.

Stop And Think For A Sec:
What do your client’s typically say about working with you? What was their favorite part?

What part of working with your client’s energizes you the most?

What do you love to talk about?

Ready for a brand that

aligns with who you are now?

Don't let your brand fall to the wayside in the hustle and bustle of business. If you've evolved but your branding and messaging hasn't it could be hurting your growth and development.

This service is no longer offered as a stand-alone and has been rolled into a bigger package. Email me at hello@iamkatherineelizabeth.com for more information on how we can work together and what services are available.